Without Compelling Messaging They Leave
Jensen Marketing is a B2B strategical marketing firm focused on driving our customer’s business growth.
With more than 30 years of experience, Jensen Marketing finds or develops competitive advantages to widen the road or blaze new trails.
What Is a Sales Funnel?
Online marketing uses a sales funnel process to track the journey of visitors as they learn about your products and services and eventually make a decision to engage the company or possibly make a purchase.The sales funnel process tracks a site visitor through a progression of features, benefits, offers and closes. It takes a lot of time and effort to create a sales funnel and optimize its performance to create the most sales opportunities and closes. For the company, the sales funnel creates automated sales with less hard work.
Your Magic Number!
Every company has a magic number of sales cycles that virtually guarantees revenue growth. Sales cycles are all the sales opportunities in you sales funnel from leads, prospects and customers. How many sales cycles your company needs is unique to you. Revenue porpoises up and down because there aren’t enough sales cycles to sustain growth. The closer you get to your magic number of sales cycles, your revenue stops swinging up and down and starts a sustained growth upward.
Cut Through the Marketing Noise!
On average, people spend 3 hours a day on social media. People also see about 3000 messages every day but remember about four of them. All the noise has given buyer more tools and more autonomy. Buyers have at least 70% of the product or service information before engaging a salesperson in a sales opportunity.
You must cut through the noise and connect with prospect and customers in a meaningful way. You must engage your market, communicate with it and create involvement. If you don’t get your market INVOLVED with your product or service you’re wasting a lot of time and money.
(Just let us know when and where!)