9 Marketing Things the CEO Should Control

With all the digital noise in the marketplace, things like product identity and corporate identity become invaluable. There’s some things in marketing that have to be done right. The CEO sets the tone for the company and needs to place a stamp on marketing as well. This guide provides 9 marketing elements the CEO should control. They are that important and often missed.

• Product Identity
• The Customer Life Cycle
• Corporate Identity
• Responsibility for Market Share
• Real World Competitive Analysis
• Competitive Advantages
• WOW! Factor
• Content Marketing
• Digital Transformation