by Mark Jensen | Jun 4, 2020 | management, marketing
A competitive analysis is research, reporting and analysis into your company and product competitors who directly affect your market share. It identifies who you are competing with and how you compare. Most small and mid-size companies have probably done a competitive...
by Mark Jensen | May 15, 2020 | management, marketing
The customer experience is driving digital transformation for marketing. Customers are no longer passive in the purchasing process. They aren’t beholden to the sales department and embark more and more on self-guided buyer journeys. Marketing is building relationships...
by Mark Jensen | Apr 20, 2020 | management, marketing
The heart of the sales funnel is the sales cycle. A sales cycle is a progressive relationship between a buyer and seller made to create a transaction. When you hear a salesperson say, “I have a new lead” or “I have a new sales opportunity” that’s a sales cycle. In...
by Mark Jensen | Sep 6, 2019 | management, marketing
For most businesses a marketing plan grows on its own, over time, in an organic fashion. As income grows and people are added marketing and sales activities start to occur as a natural part of opportunity and growth. It’s usually sales first. Usually the owner is...
by Mark Jensen | Aug 10, 2019 | sales funnel
From lead generation, you move to selling. The sales process culminates in a transaction where the customer purchases your product. When the transaction is complete the sales cycle is finished. Discover Needs As part of the selling process, you’re going to focus...