by Mark Jensen | Jun 4, 2020 | management, marketing
A competitive analysis is research, reporting and analysis into your company and product competitors who directly affect your market share. It identifies who you are competing with and how you compare. Most small and mid-size companies have probably done a competitive...
by Mark Jensen | May 15, 2020 | management, marketing
The customer experience is driving digital transformation for marketing. Customers are no longer passive in the purchasing process. They aren’t beholden to the sales department and embark more and more on self-guided buyer journeys. Marketing is building relationships...
by Mark Jensen | Apr 20, 2020 | management, marketing
The heart of the sales funnel is the sales cycle. A sales cycle is a progressive relationship between a buyer and seller made to create a transaction. When you hear a salesperson say, “I have a new lead” or “I have a new sales opportunity” that’s a sales cycle. In...
by Mark Jensen | Sep 6, 2019 | management, marketing
For most businesses a marketing plan grows on its own, over time, in an organic fashion. As income grows and people are added marketing and sales activities start to occur as a natural part of opportunity and growth. It’s usually sales first. Usually the owner is...
by Mark Jensen | May 10, 2018 | management
Scaffolding is a teaching philosophy that helps people to learn new tasks and skills in a simple and effective manner. It is a process of the educator controlling and guiding the learning initially and over the course of the training, releasing responsibility and...
by Mark Jensen | Jan 21, 2017 | management
Solving System Problems System problems are called ?constraints.? A constraint is a limitation or restriction. Our system can be constrained at any point in the process. Here?s the most common constraints regarding the sales cycle system. Market. The market is an...
