by Mark Jensen | Jun 4, 2020 | management, marketing
A competitive analysis is research, reporting and analysis into your company and product competitors who directly affect your market share. It identifies who you are competing with and how you compare. Most small and mid-size companies have probably done a competitive...
by Mark Jensen | May 15, 2020 | management, marketing
The customer experience is driving digital transformation for marketing. Customers are no longer passive in the purchasing process. They aren’t beholden to the sales department and embark more and more on self-guided buyer journeys. Marketing is building relationships...
by Mark Jensen | Apr 20, 2020 | management, marketing
The heart of the sales funnel is the sales cycle. A sales cycle is a progressive relationship between a buyer and seller made to create a transaction. When you hear a salesperson say, “I have a new lead” or “I have a new sales opportunity” that’s a sales cycle. In...
by Mark Jensen | Sep 6, 2019 | management, marketing
For most businesses a marketing plan grows on its own, over time, in an organic fashion. As income grows and people are added marketing and sales activities start to occur as a natural part of opportunity and growth. It’s usually sales first. Usually the owner is...
by Mark Jensen | Apr 6, 2019 | lead generation, marketing
Lead generation is the primary constraint in revenue generation for small businesses. If a small business is struggling with sales, nine times out of ten the problem is lead generation. The struggling company is surviving but sales revenue is either a feast or a...
by Mark Jensen | Jul 7, 2018 | marketing
Telemarketing is my favorite marketing tool. I?ve used since my first days in business. I personally think every business should practice aggressive telemarketing. I have never seen a product where lead generation by the telephone isn?t a benefit. The direct marketing...
