Corporate Identity Workbook

Even in small business, a corporate identity becomes an important tool in your marketing tool chest. Your corporate identity is an asset and, if you’re fortunate, becomes a brand. There is no brand without the corporate identity being established first. This workbook provides several key components in your corporate identity:

• Vision / Mission / Principles /Goals
• Position Statement
• Product Concept
• Value Proposition
• Company Overview
• Company History
• Company Fact Sheet