Corporate Identity Workbook


Tell Your Market Who You Are


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Corporate Identity Workbook

Even in small business, a corporate identity becomes an important tool in your marketing tool chest. Your corporate identity is an asset and, if you’re fortunate, becomes a brand. There is no brand without the corporate identity being established first. This workbook provides several key components in your corporate identity:

  • Vision / Mission / Principles /Goals
  • Position Statement
  • Product Concept
  • Value Proposition
  • Company Overview
  • Company History
  • Company Fact Sheet

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