Product Identity Workbook


Get Your Product in the Market the Right Way


Download the PDF Now!

Product Identity Workbook

To competitively sell a product, a product identity is necessary.  Most companies develop a product identity over several years if the product lasts that long.  This manual can help you build a better product identity in a fraction of the time.  The manual covers virtually every aspect of a product’s identity:

  • Product Concept
  • Features and Benefits
  • Intrinsic Values of a Product
  • Product Description
  • Product Fact Sheet
  • Product Pricing
  • Product Offers
  • Competitive Advantages
  • WOW! Factor
  • Product Continuum


Complete the form to download the guide

All fields required
Your contact details will be handled in accordance with our Privacy Policy