Product Identity Workbook
To competitively sell a product, a product identity is necessary. Most companies develop a product identity over several years if the product lasts that long. This manual can help you build a better product identity in a fraction of the time. The manual covers virtually every aspect of a product’s identity:
- Product Concept
- Features and Benefits
- Intrinsic Values of a Product
- Product Description
- Product Fact Sheet
- Product Pricing
- Product Offers
- Competitive Advantages
- WOW! Factor
- Product Continuum
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