Product Identity Workbook

To competitively sell a product, a product identity is necessary.  Most companies develop a product identity over several years if the product lasts that long.  This manual can help you build a better product identity in a fraction of the time.  The manual covers virtually every aspect of a product’s identity:

• Product Concept
• Features and Benefits
• Intrinsic Values of a Product
• Product Description
• Product Fact Sheet
• Product Pricing
• Product Offers
• Competitive Advantages
• WOW! Factor
• Product Continuum